Marketing so good they'll think you outsourced it
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Marketing Messaging Overhaul
I know what I do is important, but I can’t explain it clearly to others.
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This 7-part messaging overhaul will change the way you think about your work--and give you the language you need to connect with and grow your audience.
We’ll meet for a workshop (with your team, if you have one) to brainstorm and get to the heart of what you offer. I’ll use that data to develop a draft marketing framework, and walk you through it over the phone or Zoom. We can make any final tweaks and have your new messaging ready in just a few days. The whole process usually only takes 2 weeks from the first session.
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You'll come away with:
Clarity of purpose
Whether starting fresh or at a mid-career crossroads, you can’t connect with your audience if you don’t feel centred in your work. Streamlining your story helps both you and your audience know exactly where you stand.
A deeper understanding of your audience
Forget generic worksheets. We’ll get to the heart of what truly motivates your potential clients or customers so you can dial in and connect meaningfully.
Ready-to-use language
This is more than just a new tagline. We’ll develop a full messaging framework that makes marketing easy. In person, on your website, or wherever you’re communicating, you’ll never have to search for the right language again.
A plan to move forward
Strategy is one thing—execution is the key. We’ll make it easy for you to follow through with personalized ‘next steps’ that outline exactly how to get started.
Knowing what to say doesn’t have to feel so hard. Clarifying your messaging takes away the confusion so you can connect with your audience, grow your work, and do it all in that spare 10 minutes.​
Website Refresh / Build
My website isn’t getting me any business!
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Whether you’ve got a bloated site that’s become an organizational “dumping ground” or you want to start from scratch, we’ll build a streamlined website that drives your audience to take action.
With dialed-in SEO, a smooth user journey, and a clear call to action, your site will become the hardest working member of your team—bringing in new connections 24/7 so your work can grow.
Content Creation Roadmap
I don’t know what to post (and where to share it) to actually reach my audience.
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Social media is both a blessing and a curse for small teams. We have more ways than ever to connect directly with people—but we’re also expected to become content creators on top of everything else. You’ve probably seen influencers promising quick fixes, but you don’t need ‘one weird trick.’ You need a roadmap you can rely on week after week, month after month, so you never have to wonder, “What should I post today?”
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We’ll start by building a messaging framework for your content and then focus on the elements that make great social posts. We’ll gather everyone who creates content for you (in person or online) to brainstorm and build a content roadmap, so you always know what to share.
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And I won’t leave you hanging. For the first month of your new content plan, I’m on retainer. Consider me your content coach and brainstorm buddy. I’m here for any questions, and we’ll meet regularly to look at analytics and see where you should tweak. Together, we’ll build your confidence so you can create content that expands your reach and drives your audience to take the next step.
Need something else?
I love diving into new projects! If you’re feeling lost and unsure how to connect with your audience, get in touch.
Whether you’re facing a limited budget, a lack of capacity, or just wearing too many hats, you’re not in this alone. Reach out, and let’s see what we can create together.
*A note on pricing:
Services can be bundled for significant savings. I also offer payment plans and/or discounts for many non-profits and solo-run businesses. If your budget is tight, please get in touch and let's see what we can do together.
This is more than a new tagline
Traditional “rebranding” projects focus on flashy new logos and slogans. They look great, but once the big reveal is over you’re left hanging with no plan to genuinely connect and grow your network.​
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​My 7-part process is based on industry best-practices used by successful marketing agencies and experts around the world because they get results.
You'll get...
Crystal-Clear Focus
Centre yourself and rediscover your drive by dialing in on the heart of your work. Streamlining your story clarifies what you offer, helping you connect with people who genuinely love what you do.​
Deep Audience Insights
This is so much more than some ‘audience profile’ worksheet. We’ll explore what truly motivates your audience, uncovering the connections between their needs and your work that inspire real action.
Versatile Language
More than just a slogan, you’ll receive a comprehensive framework you can use, adapt, and expand with every communication. Whether online, in emails, or face-to-face, you’ll always know just what to say.​
​A Personalized Plan
Your work is unique—and your messaging should be too. I take the time to really see you and what makes your work special so we can build an easy-to-follow roadmap to connect authentically and grow a strong, vibrant network.
Let's get started
1. Schedule a free discovery call
Sharing what makes you great shouldn’t feel overwhelming. Schedule a free 20 minute call where we can chat about your work and where you need support.
2. Get your personalized plan
No cookie-cutter solutions here. We’ll work collaboratively to clarify your messaging and develop a marketing framework that will super-charge your communications moving forward.
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3. Connect with your audience
Your personalized ‘next steps’ will outline exactly how to get started. Share your streamlined story with the world, connect with your biggest supporters, and watch your work grow.
