In Part 1 of this post, I broke down the secret to going viral. Now, I'm going to tell you why you might not always want to. Really. The...

We know what makes posts go viral. And yes, it will absolutely work for your organization--you just might not want it to.

If you are self-employed, or in the small business/non-profit world, chances are you are significantly undervaluing your most powerful...

Are you following influential brands for inspiration? Looking closer to home provides better guidance for small businesses and non-profits

Social selling is apparently on the rise—but is that the whole story? How small businesses and non-profits can make their social get results