You know those little blurbs at the top of your searches that summarize the answer for you? I don't see those anymore, by choice. This is going to be a bit of a different entry, by the way. Usually, I only post here when I have something to share that might be helpful for entrepreneurs or nonprofits trying to manage their own marketing. That's who I primarily work with, and it's sometimes useful to have space to share thoughts on that topic that don't warrant a permanent page

I know, I know. We're ALL broke! (Key takeaway here: Volunteer Manitoba Professional Development subsidies can cover up to 75% of training costs for Manitoba nonprofits on key marketing skills - but applications are due by Jan 15! Not sure where to start? Check out some of my most popular nonprofit training options ) The reality is that most nonprofits don't have the capacity to hire in outside skills to tackle the problems in front of them. They're working with limited budg

Discover why the best marketers approach campaigns like scientific experiments, not fortune-telling. Learn how reframing "marketing failure" as data collection transforms your strategy and results. This guide explores the difference between wrong and disproven hypotheses, using real examples like Rudy's BBQ's counterintuitive success.

Feeling "AI vertigo" about creating content for the new AI era? There's good news: we've been here before. Just as Google's algorithms evolved to prioritize genuinely helpful content over SEO tricks, AI is following the same path. In this post, I share why the most AI-friendly content is simply the best, most useful content for humans—and how this insight can free us from the pressure to learn an entirely new marketing approach.