Discover why the best marketers approach campaigns like scientific experiments, not fortune-telling. Learn how reframing "marketing failure" as data collection transforms your strategy and results. This guide explores the difference between wrong and disproven hypotheses, using real examples like Rudy's BBQ's counterintuitive success.

Feeling "AI vertigo" about creating content for the new AI era? There's good news: we've been here before. Just as Google's algorithms evolved to prioritize genuinely helpful content over SEO tricks, AI is following the same path. In this post, I share why the most AI-friendly content is simply the best, most useful content for humans—and how this insight can free us from the pressure to learn an entirely new marketing approach.

Looking for capacity-building grants in Winnipeg? This comprehensive guide lists local and national funding opportunities to help your non-p

Ever dream of a job where you can see your progress? The shoe pile theory explains why we crave tangible wins in an intangible world.